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This product is for…
Runners, cyclists, and multi-sport athletes who want accurate HR data without the discomfort or chafing of a chest strap. Data-focused athletes and coaches are the core audience, but even self-described non-data-nerds find it easy to adopt.
Worth noting…
Battery lasts roughly a week and a half per charge. Two durability flags from the notes: tattoos can interfere with optical readings, and lifespan is roughly 24 months.