Joe Flannery's Ski, run Gear & Expert Recommendations
CEO
San Diego, CAConfidence is quiet. Stoke is contagious.
I’m Joe Flannery—lifelong sports guy, longtime gear nerd, and someone who’s tested product from every angle: as an operator and end-user, and as a brand leader. I’m a former CEO of Canadian Mountain Holidays (world's largest heli-ski company), previously CMO of The North Face, and I spent years in footwear management at Nike and adidas. These days, I’m not trying to prove anything by stacking huge miles—I’ve done that chapter. Now I’m all about the sweet spot: performance you can trust + comfort you’ll actually choose, whether it’s a quick run, a training week, or a big day outside. On Rendezvu, you’ll find me covering: • Front-country and back-country alpine skis • Mid-distance road and trail running shoes • Technical shells and layering systems (the “stay warm, stay dry, don’t overthink it” kind) My take is practical and honest: what’s worth it, what’s overhyped, and what quietly becomes your go-to—because it just works.
Discipline: Ski, run
Specialty: Alpine
Led 1st LEGAL Heli-Biking expedition in Alaska - https://www.prnewswire.com/news-releases/tordrillo-mountain-lodge-unveils-2018-summer-season-heli-adventures-and-resort-enhancements-300636726.html
Expert Gear Picks from Joe Flannery
Expert ski, run gear recommendations from Joe Flannery, CEO, based in San Diego, CA.
Joe Flannery's My First List
Your first gear list to get started
Joe Flannery recommends the Brooks Ghost Trail
Joe Flannery recommends the Ten Thousand Interval Short | 7-inch
Joe Flannery recommends the Ten Thousand Waterproof Shell Jacket
Joe Flannery recommends the Evo Stormrider 102
Joe Flannery recommends the Salomon S/LAB ULTRA 12

