Seth LaReau
Trail runner. Writer. Founder and author of Trail Waves.
Bay Area, CaliforniaNothing worth having should come easy.
I'm a 15-year finance veteran with stints at Strava and now Google. After years of helping businesses scale, I felt an itch to combine my experience and personal passion to create something meaningful. The result is Trail Waves, a newsletter exploring the business, finance, and culture of trail running.
Discipline: Running
Specialty: Trail
Author of Trail Waves, a newsletter exploring the business, finance, and culture of trail running. Featured on The Freetrail Podcast (January 2026).
Seth LaReau's Expert Gear Recommendations
Trail Favorites
- H1 by Mount to Coast — Versatile, comfortable, and dependable road-to-trail shoe. Works great on road, gravel, trail, bike path, you name it.
- Unisex Cap by Salomon — Looks great, feels comfortable, and keeps the sweat out of your eyes.
- High Carb Fuel by Tailwind Nutrition — Excellent way to fuel long runs and big efforts. Tastes great and goes down smooth.
- Tantrums Crest 6 Hydration Pack by PK3
- High Country SS by Rabbit
Everyday Favorites
- 45 Hard Cooler by Yeti — What's cooler than being cool?
- Gnarly Vegan by Gnarly Nutrition
- Gnarly Performance Greens by Gnarly Nutrition — A simple and convenient way to stay on top of your daily vitamin needs.
- Gnarly Creatine by Gnarly Nutrition
- C1 by Mount to Coast
- Gnarly Hydrate by Gnarly Nutrition
