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    What Are Campaign Links?

    On this page
    • What a Campaign Link Is
    • Where to Find Yours
    • What Happens When Someone Clicks
    • How You Know It Is Working
    • Hosts: How to Get the Most Out of It
    • Brands: How to Get the Most Out of It
    • Campaign Link or Direct Link?

    The tracked link behind every brand campaign, where to find yours, and how hosts and brands get the most out of it

    Brand Partnerships
    4 min read

    What a Campaign Link Is

    A campaign link is the tracked link for one brand campaign, and it looks like rendezvu.co/c-k7Rm2pQx4T. The code on the end belongs to you and that campaign only, so two hosts working the same campaign never share a link. It is the one link you use for everything you post for that campaign: the story sticker, the link in your bio, the pinned comment, the newsletter.

    Where to Find Yours

    Open Opportunities from your account menu, pick the campaign, and hit Copy Campaign Link. The button shows up once you have accepted the opportunity, and it stays there after the campaign is marked complete, so you can come back for the link when your content finally goes live. There is nothing to build by hand. Copy it from the page every time, and it is already correct.

    rendezvu.co/opportunities/k7Rm2pQx4T
    Rendezvu
    My Profile
    Links
    Network
    Share
    ← Opportunities
    Active
    Summit Gear
    Spring Trail Collection
    This opportunity is with Summit Gear and is due by April 12
    Description
    Details
    Status
    Active
    Payment
    $400 flat
    Commission
    10%
    Message Summit Gear
    View Deliverables
    Copy Campaign Link
    rendezvu.co/c-k7Rm2pQx4T
    Link copied to clipboard

    Copy Campaign Link sits in the Details rail of the opportunity, next to Message and View Deliverables.

    What Happens When Someone Clicks

    The click passes through Rendezvu in a blink. It is recorded against you, the brand, and that campaign, and then the shopper lands wherever the brand pointed the campaign, usually a product page, a collection, or a campaign landing page. If the brand has not set a destination, the link sends people to your Rendezvu profile instead, so your link is never a dead end.

    rendezvu.co/c-k7Rm2pQx4T
    1 · You post it
    Shop the collection
    Story sticker, bio, caption link, newsletter
    2 · Rendezvu counts it
    Click counted for this campaign
    Credited to you and the brand
    One code per host, so every host's results stay separate
    3 · They land on the brand
    summitgear.com/spring
    Spring Trail
    New collection
    Shop now
    Wherever the brand pointed the campaign

    You post the link, Rendezvu counts the click for that campaign, and the shopper lands on the brand.

    How You Know It Is Working

    The opportunity page keeps score for your link: Total Clicks, Conversions, Revenue, and Conversion Rate. The brand sees the same numbers for you, which is exactly why a campaign link is worth using instead of a plain link the brand cannot measure. Any commission you earn on those sales lands on your Earnings page alongside the campaign payment itself.

    rendezvu.co/opportunities/k7Rm2pQx4T
    Performance
    Total Clicks
    412
    96
    218
    344
    412
    Conversions
    18
    Revenue
    $2,140
    Conversion Rate
    4.4%
    Every number here comes from your campaign link. Both you and the brand see it.

    The campaign panel on your opportunity page, built entirely from clicks on your campaign link.

    Hosts: How to Get the Most Out of It

    Use the campaign link for everything you post for that campaign, so the work you did shows up in the campaign's numbers instead of going uncounted. Copy it fresh from the opportunity page rather than retyping it, and share it as it is: putting it through another shortener adds a hop that can hide where your traffic came from. Put it one tap away, which on Instagram means the story link sticker and your bio. Tell people what is on the other side, since "Shop the collection" gets tapped and a bare URL does not. Post it the moment your content goes live, and if the campaign runs for weeks, keep a story with the sticker saved to a highlight.

    Brands: How to Get the Most Out of It

    Set the campaign's target URL to the exact page you want people to land on, and keep that page live and at the same address for the whole campaign. Every host on the campaign gets their own code, so per-host results are directly comparable. Never pass one host's link to another, because the clicks and the commission follow the code. Then read the per-host numbers at the end and reinvest in the hosts who converted. That is the whole point of giving each of them their own link.

    Campaign Link or Direct Link?

    Both are tracked and both credit you. A direct link (rendezvu.co/p-12345678) is evergreen and belongs to one product on your lists, so it is what you use for your own everyday recommendations. A campaign link belongs to one campaign and reports into that campaign's results, so it is what you use for anything you are posting as part of a partnership. For more on the everyday version, see the "What are direct links?" guide.

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